Answered by Sayyidi Habib Umar bin Hafiz (may Allah protect him and benefit us by him)
How we do motivate people to attend gatherings of remembrance?
This can be achieved by reminding them of the merits of the remembrance of Allah that are mentioned in the Quran and Sunnah. Also you must seek to experience the meaning of remembrance so that you carry the desire to the person you are speaking to. This is attained through your heart being attached through your chain of connection to the Prophet Muhammad and striving to attain brokenness and humbleness in front of Allah.